DIRECT MAIL WORKS
According to the Direct Mail Information Service, 67% of direct mail is opened and 45% is both
opened and read. Research shows that the ROI (return on investment) of direct mail is excellent.
To generate $14 in sales, one must spend only $1 on direct mail. That's great results!
- 52% of people purchase products and services that they see advertised in the mail
- 55% look forward to discovering the mail they receive
- 77% look through their mail immediately
- 98% of consumers bring in the mail the day it is delivered by the post office
References:
Direct Mail Statistics, article by editor 11/29/2007
U.S. Postal Service, Mail Moment Survey
Valassis, Inc.